Privacy policy

Privacy Policy

The website collects your personal data in accordance with the valid Personal Data Protection Act as well as other valid legal regulations and rules.
Personal data is all data that directly or indirectly relates or can relate to you as a natural person.
In the event that our site contains links to other websites, please familiarize yourself adequately with the privacy policies found on those websites and the way in which those persons process your data. Please note that New Identity d.o.o. has no control over the content of other websites, and therefore we cannot be responsible for protecting your privacy when you visit other websites.
Data we collect

The data we collect depends on: the type of service we provide to our customers, the customer's intention to use our services, the type of contract we conclude with our customer, as well as the customer's intention to use their rights based on legal and regulatory provisions on the protection of personal data. First of all, it is about the data without which we cannot perform the service, and includes at least:

basic personal data (name and surname)
basic contact information (address, phone number, e-mail address)
data related to the use of the website
data necessary for concluding consumer lending contracts

Collection and use of personal data
New Identity d.o.o. collects and manages personal data for the purpose of buying and selling products and services from its own offer, as well as in order to fulfill legal and regulatory obligations and for the purpose of realizing its own legitimate interests of legal business. The reasons why we process personal data for the purpose of entering into and fulfilling contractual obligations are:

sale of goods and services
administration of the contractual relationship
managing and receiving objections, complaints and complaints
delivery of purchased goods

Your data is processed in a legal and transparent manner with the principle of minimization, whereby only those data that are strictly related to the purpose of collection are collected. The principles of accuracy and up-to-dateness, ensuring adequate levels of data protection, within which measures are foreseen to prevent any type of abuse, are respected.
You can also request access, correction or deletion of your personal data. You have the right to object, the right to limit processing, the right to data portability, and all in accordance with the law. The company guarantees that it will provide certain security if your data is forwarded outside the territory of the EU, as well as if it is forwarded to third parties. There is an opportunity to choose the way you want us to use your data, as well as the way to contact our company. If you have not specified the method of contact, the contact will be made according to the usual method for the company and everything within the law.
Your personal data is stored only as long as necessary to achieve the purpose for which it was collected, only for the period determined by law or the period necessary to fulfill the terms of the contract, including warranty claims and other requirements.
Those data that are processed on the basis of your personal permission can also be stored permanently.
If during the purchase of goods from us you came into contact with an authorized service agent or importer and if you provided them with your personal data, a separate relationship is established between you and that person, and they are responsible for the data provided to them and you turn to them for questions that concern your data within that legal relationship.
Access to personal data
New Identity d.o.o. undertakes technical and organizational measures so that collected personal data is processed only in a manner that is consistent with the stated purpose. In addition to our employees, in order to provide certain services, we may transfer your data to third parties - our partners who provide services on behalf of New Identity d.o.o. (e.g. Courier service, IT partners who maintain our website). In all these cases, our relationship with external partners and the method of protection and handling of your personal data have been secured by contracts in accordance with the Law. If necessary for the purpose of execution of our business activities, access to personal data will be provided to third parties, namely: state bodies and public authorities that, for the purpose of implementing legal obligations, have the right to access personal data.
How long do we keep your data?

We store personal data as long as it is necessary to fulfill the above purposes. In doing so, we take into account the legal obligations to store personal data.
In the case of data collection on the basis of consent, personal data will be processed until the deletion or withdrawal of the given consent, whereby the revocation of consent does not affect the permissibility of the processing that was carried out on the basis of consent before the revocation.

When the basis of data collection is the conclusion and execution of a contract, we store data on completed purchases and customers to the extent required by tax regulations and regulations governing sales contracts (e.g., data on filed complaints are stored as long as prescribed by the Consumer Protection Act).
Exercise of rights

When it is legally provided, the user, the customer has the right to information about the processing of his personal data; withdraw your consent at any time, if we process personal data with your consent; correcting or supplementing personal data so that it is always accurate; deletion of personal data when they are no longer needed for the above purposes; submitting a complaint to New Identity d.o.o. or the competent state authority.
New Identity d.o.o. .enables the exercise of rights related to the protection of personal data by setting the following requirements:

by e-mail sent to
by mail to the address: New Identity d.o.o. , Zadrugarska 2, 11080 Zemun

Regardless of the submission channel, the request is submitted in person with the note "Contact person for the protection of personal data".

The competent authority for the protection of personal data is the Commissioner for Information of Public Importance and Protection of Personal Data of the Republic of Serbia. You can contact the authority at Bulevar kralja Aleksandra 15, 11000 Belgrade, Republic of Serbia, by email at or by phone at +381 11 3408 900.
Cookie policy

By using our website, you agree to the use of cookies in accordance with our cookie policy.
Cookies are information packages that are stored on your electronic device when you visit websites, and their purpose is to provide data on the user experience that the user achieves when visiting the website.
Cookies are divided into:

mandatory - these are those that make the page usable by enabling some of the basic functions, such as navigation, and are aimed at improving the user experience
permanent - those that remain longer in the device, i.e. the browser, unless the user manually removes them. Their purpose is to enable quick and practical access to the site. As an example, we can mention the "stay logged in" option, which is used by a large number of sites
statistical - they are used for web analytics, traffic measurement, and also provide insight into the way the user communicates with the site
marketing - they are used to track visitors within the site and based on the data collected, relevant ads and incentives to participate are shown to the visitor, i.e. the user.

The so-called are still in use. third party cookies. These are Facebook and Google analytics and serve analytical purposes. Google analytics collects information through cookies (about your IP address) and stores it on its servers in the USA. Google does not associate your IP address with other Google data.
You can delete cookies or set your browser not to accept cookies at any time.
Website visit

When you visit our website, the browser you use on your device will automatically and without your activity send to the server of our website:

The IP address of the device with which you interact with our site
Date and time of access
Internet page/application accessed from (referrer URL)
The browser you use as well as the operating system of the computer you use


By entering his e-mail address in the section provided for this on our website, the user can sign up for the newsletter, through which he will be informed about the latest promotions, discounts and everything else related to promotion within our website.
On this occasion, only the user's e-mail address will be used, and the user has the option of registering and unsubscribing from the newsletter at any time.